Moody's Falafal Palace - Cambridge, Massachusetts - USA
The challenge: Take a closet-sized gem of a mediterranean roll-up shop and create an effective marketing strategy that fits their budget.
The solution: Create 1000 coupon booklets to be distributed to promote the location and value, and a 6-minute looping video to play on a 46" flatscreen in the window of the shop in Central Square, Cambridge, Massachusetts - USA
The result: A Falafal Palace represented for the 21st century with hi-res imagery, tantalizing 2 for 1 specials, and a legacy revived into the second decade of this millennium.
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(6-minute looping video for shop window display flatscreen)
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