Bloc 11 Café - Union Square Somerville, Massachusetts - USA
The challenge: Cafés are sought out for the atmosphere of the different environments they create for people. For study, for work, for community, for relaxation. The goal here was to share the strong buzz that comes from Bloc 11 café in under 1 minute. Illustrating the beverages, snacks, full lunch menu and events.
The solution: Film a candid walk through catching people in their natural environment receiving verbal confirmation to use the footage to produce this video.
The result: A short video that invites café people to come explore Bloc 11.